Or why your sponsors image is as important as your image. Plus always act like you are on live TV
In this post, we look at the need to be careful that your sponsors image, message and standing is aligned with yours. How if they sponsor you, their reputation can impact your organisation or projects. Your sponsors image is your image.
So what has this got to do with TV? On the Sunday of the weekend of 14th – 15th of November, Netflix released series four of The Crown. On the Saturday, Strictly aired episode four of its 2020 season. Two otherwise unrelated events.
The Crown was is based on real events with real people but adds some storylines to spice it up, they are not always accurate.
In the era of social media, people are more likely to believe things they read, see or hear online, without checking the source. Thus, the truth and fiction of The Crown’s account can get muddied and confused by many.
The Palace let it be known they were not happy with this series of The Crown as it contained many inaccuracies. They believed it presented individuals in a negative light. It is also too close in time to current events and living people. The displeasure was mainly conveyed in the time-honoured fashion by The Prince of Wales’ friends voicing their displeasure.
Their accounts were reported and shared. Then members of the public took to the comments section of various publications. One element of these comments was that the Duke & Duchess of Sussex should re-consider their contract with Netflix. Some people were taking the opportunity to vilify the pair of them as part of a wider disquiet over their move to America.
During Strictly one of the contestants, JJ Chalmers, an injured ex-soldier, was shown having a live zoom meeting with the Duke of Sussex. The Duke wished him good luck and lent him his support. It is fair to say JJ Chalmers’ dance was not the best, and he came bottom from the judges’ scoring.
His only chance of staying in the competition was if the public voted for him. He had 17 points from the judges, but with the next couple having 20, he needed a lot of public support. He is a likeable man, a veteran with lots of support. However, would the endorsement from the currently unpopular sponsor affect this support? Only time would tell.
Then another difficult moment may have saved him. One of the other contestants made the classic error of forgetting he was ‘miked up’ while dancing. At the end of his cavort his microphone picked up him swearing – quite strongly. He forgot he was on live TV. One of the hosts, quickly apologised, maintaining the beebs reputation.
In the end, the swearing contestant was voted off by the public. JJ Chalmers got so many votes on live TV he beat someone who had 24 points from the judges.
So remember: Watch what messages your sponsors are giving
and
always behave always act like you are on live TV!
